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Who We Are
Pure Balance Bookkeeping LLC was founded with one clear mission: to empower business owners to find balance, gain financial clarity, and focus on what they love while maximizing profits.
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With more than 8 years of experience in accounting and small business bookkeeping, our team understands how overwhelming finances can feel, especially when you’re juggling the demands of running a business and managing everyday life. That’s why we provide reliable, stress-free bookkeeping services designed to bring confidence, organization, and peace of mind.
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Based in Central Florida and serving clients virtually across the U.S., we specialize in customized bookkeeping solutions that help entrepreneurs stay on top of their numbers, improve cash flow, and grow with clarity. At Pure Balance Bookkeeping, we handle the details behind the scenes so you can stay organized, profitable, and fully focused on what truly matters.
About Me
My name is ingrid gonzalez
CEO and heart behind Pure Balance Bookkeeping, LLC.
Firefighter wife, mama to a spirited toddler (and growing another little soul), full-time professional, and a firm believer in building a life rooted in rhythm, grace, and intention.
I’m a beach lover, fitness enthusiast, nature seeker, and former high school cheerleader; now your personal financial cheerleader. I bring structure to the chaos, calm to the overwhelm, and joy to the journey of aligning your numbers with your bigger vision.
Pure Balance Bookkeeping LLC was born from a quiet, persistent nudge; the Lord calling me into something of my own. With podcasts in my ears, a full-time job on my plate, and faith in my heart, I built this business late at night with the hope of creating space; for myself and for others; to breathe, grow, and thrive.
This work is about more than bookkeeping; it’s about helping you clear mental clutter, feel supported, and stay aligned with what matters most.
