The face
behind the numbers
Pure Balance Bookkeeping LLC provides personalized bookkeeping services for small businesses, entrepreneurs, and service-based professionals who value clarity, organization, and peace of mind. Based in Central Florida and serving clients virtually across the United States, we specialize in customized bookkeeping solutions that support every stage of business growth.
Our approach to bookkeeping goes beyond numbers. We focus on helping business owners stay organized, understand their financial position, improve cash flow, and make confident decisions without feeling overwhelmed. Whether you’re just getting started or managing an established business, Pure Balance Bookkeeping is here to create structure, simplify your finances, and support sustainable growth with intention and care.
Ingrid Gonzalez
Meet the CEO
Hello there,
CEO and heart behind Pure Balance Bookkeeping LLC, Ingrid Gonzalez is a dedicated bookkeeping professional, a firefighter’s wife, and a mama building a life rooted in rhythm, grace, and intention.
Ingrid is a beach lover, fitness enthusiast, and nature seeker who believes balance isn’t something you find, it’s something you create. Known for her calm presence and organized mindset, she brings structure to complexity and clarity to confusion, helping business owners feel supported and confident in their finances.
Her work is grounded in the belief that bookkeeping should feel approachable, transparent, and human. Ingrid partners with clients not just to manage their books, but to help them feel empowered, informed, and aligned with their bigger vision.
Our Journey to Balance
Pure Balance Bookkeeping was founded by Ingrid Gonzalez with one clear purpose: to help business owners find balance through financial clarity.
With more than 9 years of experience in accounting and small-business bookkeeping, Ingrid has seen firsthand how overwhelming finances can be, especially when you’re running a business while managing the demands of everyday life. Many entrepreneurs start their businesses driven by passion, only to feel weighed down by disorganization, uncertainty, and financial stress behind the scenes.
What began as a quiet calling turned into a full-time mission.
Built from late nights, early mornings, and moments of faith, Pure Balance Bookkeeping was created to offer more than bookkeeping services; it was built to create space. Space to breathe. Space to grow. Space to focus on what truly matters.
Today, Pure Balance Bookkeeping supports clients with thoughtful, reliable, and customized bookkeeping services that bring order to chaos and confidence to decision-making. Ingrid works closely with each client, handling the details behind the scenes so business owners can stay focused, profitable, and aligned with their goals.
Intentional Support
Everything we do is rooted in intention. From customized bookkeeping systems to thoughtful communication, we meet each business exactly where it is. No templates. No pressure. Just reliable support designed to evolve as your business grows.
Clarity Through Structure
Organization creates confidence. We believe clear financial records, consistent processes, and accurate reporting are the foundation of informed decision-making. Our role is to simplify your numbers so you can understand them and use them.
Calm, Trusted Partnership
Bookkeeping shouldn’t feel stressful or distant. At Pure Balance, we value long-term relationships built on trust, transparency, and alignment. We walk alongside our clients, offering steady guidance and peace of mind every step of the way.
