Rooted - Clarity - Organized - Balance - Tracking - Structure - Flow - Accuracy - Reconciling - Stability - Calm - Reporting - Insight - Transparency - Alignment - Support - Forecasting - Preparedness - Confidence - Ease - Control - Growth - Continuity - Peace - At Ease
At Pure Balance Bookkeeping, we believe your finances should support your life, not consume it.
We step in quietly, organize what feels overwhelming, and bring structure to the background of your business so you can stay focused on what truly matters.
From staying rooted in the basics to finding your flow and aligning your goals, our work adapts to where you are and where you’re going.
Why Us?
We meet your business where it is, no one-size-fits-all systems.
Rooted Rhythm
Your finances follow a steady, intentional cadence. We maintain accurate records, timely reports, and compliant systems so your business runs smoothly without constant follow-ups or surprises.
Confidence & Clarity
You didn’t start your business to chase receipts. We organize your books so your numbers make sense, giving you confidence, visibility, and peace of mind month after month.
Trusted Partnership
We don’t operate as a distant service. We walk alongside you as a financial partner, offering guidance, clarity, and support that aligns with your goals and grows with your business.
Aligned Communication
Your time matters. With a clear response window and consistent communication, you’re never left wondering where things stand. We keep everything transparent and aligned.
Designed for Growth
Every process is customized. From streamlined workflows to meaningful insights, our approach supports informed decision-making and long-term sustainability, not short-term fixes.
Secure Foundation
Your financial information is handled with care and discretion. We prioritize privacy, accuracy, and trust—creating a stable foundation you can rely on.
Nice to meet you
Meet the Heart
Behind the Numbers
Pure Balance Bookkeeping was founded by Ingrid Gonzalez, a bookkeeper who believes financial clarity should feel calm, supportive, and human.
With years of experience serving small businesses, Ingrid brings structure to the chaos, clarity to the numbers, and peace of mind to the people behind them, so business owners can stay focused on what truly matters.
Explore Our Services
Every business moves at its own pace. That’s why our bookkeeping support is structured to evolve with you; whether you’re laying your foundation, finding your rhythm, or seeking deeper alignment as you grow.
Each package is rooted in intention, flexibility, and care, so your finances feel supported, not overwhelming.
"Ingrid is a true asset to any business owner or organization she works with, and I highly recommend her and Pure Balance Bookkeeping."
Scott Merritt
Exodus HR Group
